Cash is usually tight for startups, and there is usually very little to no budget spared for marketing in the beginning. But your website is one of the most important things to get customers to know about your business, so how do you promote it when you have no budget?
1) Focus On SEO
Search Engine Optimization (SEO) is very important for any business website. When your website is well ranked in Search Engine Result Pages (SERPs), more people will come to your pages, thus you gain a lot of organic traffic, which converts best. Through search engine optimization, you also improve brand awareness and eventually build credibility.
Search engines are always changing their algorithms, so you should constantly check on the latest innovations to make sure your website is up to date. Also do an on-page optimization and follow the latest trends in local search engine optimization.
Recognize that Google is now wise to keyword spamming, so use relevant keywords that blend well into your content to avoid your website facing Google penalties like getting banned.
2) High Quality Content
Google’s new algorithms have made it that internet search is more focused on the user and less on the website owners. You can no longer improve your ratings by cheating with links or keywords. To improve your ratings, you must create high quality content that has the user in mind. The content should offer valuable information that users will want to read and share.
Also create statistic and new information rich content that other websites and bloggers can quote and backlink to your pages, which gives your website more credibility.
3) Social Media
Social media platforms are one of the best ways to drive traffic to websites. Use your social media presence to engage with your audience and offer them value. Share content from your website and encourage your audience to share it across social media. Be creative with your social media updates to catch and keep user’s attention. Use high quality pictures and videos to improve the visibility and sharability of your posts.
It is very important that you start promoting your business as soon as possible, and the tips mentioned above can help you achieve great results with no budget. Once your business financial situation improves, set aside a budget for marketing and paid traffic to improve your website standing.