Previously,
we discussed the first six myths
of building an online presence. Here are the other six.
7. Social Media Is Free
Of
course, you can slowly build your following organically. There is still some kind
of stigma, where if companies promote their content it’s looked down upon.
Well, smart marketers understand the need to boost their content reach to see
real results. Never promote your stuff just to be seen by anyone. Use
highly-targeted strategies that will ensure that your content is seen by the
audiences who need to see it. Then, it’s well-justified. Minuses of Water Front properties
8. Sharing New Content Once
This
one is probably the biggest mistake I made for so long! You create this
beautiful piece of content. You work so hard on it to make it look perfect. You
post it. You share it once on all your social media platforms … and then you
forget about this piece. Um, what? You’ve worked so hard on it to show it to
the world once? You have to post the content more than that to ensure that a
lot of people see it. If your audience is not online when you post it, they
just missed it unless they accidentally stumble upon it. You have to keep a
balance of new posts, curated content, and your older posts for it to work.
Experiment with different copy, headings, and images for a social update. Share
your older posts you feel especially proud of.
9. Introverts Can’t Do Social Media
I’m
an introvert. I don’t feel particularly comfortable with small talk, especially
around new people. However, I have a lot of thoughts that I like to share. Do
just that. Because social media is virtual, it provides a safe balance of
virtual chatter and you can always tune out in the safety of your home.
However, the main point is this: social media is what you make of it. If you
find interesting people who share your interests or provide a greater insight
into what you’d like to learn, engage with these people. This makes
conversations online meaningful, and introverts enjoy meaningful conversations,
right? It doesn’t have to be painful; it can be fun and educational.
10. You Can’t Reach out to Influencers; They Get Tons of Request Every Day
While
the second part of the statement is true, the first one is not. I have reached
out to influencers who were not only so nice to reply to my tweet, but they
actually shared their email address so that I could ask my questions. How cool
is that? While not every single attempt was successful, a very high percentage
of them were. So, if you really want to connect to your favorite author,
influencer or artist, just try it. They are influencers for a reason – they
help people. Ask meaningful questions or start a conversation about a shared
interest of yours to show your genuine interest in them. If they don’t reply,
don’t take it personally.
11. If They Haven’t Replied the First Time, Don’t Try Again
Going
back to the fact that they get tons of requests and emails every day … it’s
true. Your tweet or email might get lost in tons of other requests. That’s
assuming they only read emails all day long and don’t do anything else. Come
on. If you didn’t get a negative reply, try again in a while. Follow up, but
don’t be pushy or disrespectful. Show your care and understanding of their busy
schedules. Besides, they don’t owe you anything. Tricks Employed by Real Estate Agent
12. Don’t Get Personal Online
While
no one wants to read your rants, complaints and issues or see obsessive amounts
of cute cat photos, showing your human side is okay. Make sure it’s not
shedding bad light on you, but things like interests are usually pretty safe.
If you’re a sports fan, show your team colors once in a while. If you like to
cook, share an amazing recipe you loved. If you’re a photography hobbyist,
share a snapshot you took. This will bring your audience closer to you. You
might be surprised on how much engagement you can get on a simple post talking
about your interests and hobbies, because passion is what really drives humans.
Lesya
Liu
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