MOBE Training - Now, with new features added regularly and all of the Fortune 500
represented, LinkedIn is a valuable source of data and connections that
shouldn’t be overlooked when it comes to marketing. If you’re not a
regular LinkedIn user, I encourage you to look beyond the basics and see the opportunities for businesses to showcase their products,
advertise in and out of network, and share content
Here are 5 tips for individuals to help companies get more out of LinkedIn:
1. Use Your Profile as a Destination:
In an informal check of LinkedIn search strength, I did a Google
search of 20 contacts. In every case, regardless of how visible they are
on the web, LinkedIn profiles appeared on the first page, with the vast
majority appearing in the first five results. Keep your profile current
to highlight your experience and expertise at all times. It can serve
as a great way to share your history, not only with other LinkedIn
members, but anyone online, given the strength of search results.
2. Linking Content via Applications:
As the site has evolved in the past few years, it now offers a number
of opportunities to share content from the site directly. Your LinkedIn
network should be a strong source of support for your news and updates
as your contacts are likely connected to your industry. By utilizing the
available tools to link to your blog or social media accounts, you can
share helpful information with this network that may be passed along
further to create new connection opportunities for you or your business.
3. Connect with New Contacts in Groups and Answers:
LinkedIn Groups are a great way to identify other users with similar
interests and needs. In addition to the inherent benefits of learning
from others, Groups offer a number of benefits for each user. You are
able to view other members’ contact information and participation in a
group. The LinkedIn Answers section allows you to highlight your ideas
and insight. By providing useful information to others, you will improve
your own reputation as an expert resource on select topics. The
creation of Open Groups is beneficial since discussions can be viewed by
anyone on the web and picked up by search engines.
4. Research Potential:
Most LinkedIn users are familiar and comfortable with searching for
people on the site to find potential connections. Don’t forget to
utilize other search tools on the site since there is extensive data
available to you. A very simple search of “public relations” provided
over 11,000 listings nationally and indicates where I have a direct or
indirect connection to that company. Using the search tools available,
it’s easy to track current openings, identify key leaders at the
organizations, and recent additions or departures. Are these helpful for
job seekers? Absolutely, but this information is of tremendous value
for a new business discussion or a sales inquiry as well. Perhaps you
have a contact from a prior project now on the inside.
See also - How To Make Money in Real Estate?
See also - How To Make Money in Real Estate?
5. Leverage Paid LinkedIn Content Ads and Sponsored Updates:
While LinkedIn social ads grow company page followers and group
membership, there are additional ads run on LinkedIn that drive clicks
to your website, or preferably to a specified landing page.
Be sure to check out the options LinkedIn has to offer you.
LinkedIn does partner with larger brands on sponsored programs, but
for most businesses, these programs are beyond the typical marketing
budget. If you’d like to run social ad campaigns to increase your
company page followers, group members or even drive offsite traffic and
lead conversions, you’re most likely better off using the self-service
tools LinkedIn makes available to companies on the network.
As you develop and run ad campaigns or sponsored updates on LinkedIn,
make sure you test to see which ads are most efficient and effective
for your business.
You’ve probably noticed numerous banner ads on LinkedIn that are
designed to have members click through to company websites.
Unfortunately, many times there’s no specific call-to-action on the
landing page the ad leads to, which is a waste of ad dollars!
Make sure the landing page attached to your banner or text ad
includes a relevant offer with clear instructions on what people should
do to access your offer.
Vincent Mosweta
Read Vincent Mosweta’s comments on, “How Linkedin Can Maximize Your Business Marketing” on Quora.
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