MOBE Training: Monitor Your Metrics and Improve Earnings

So you have invested in online marketing; your content is optimized for search engines, you have built pages and links, and are putting out great copy. So what’s next? Do you just wait for the traffic to roll in? Not quite. You need to track every step of your campaign and to make sure your efforts are actually working.

This article will provide you with some of the most important metrics you should pay attention to throughout your campaigns.

1)      Website Analytics

Firstly, you want to track what’s going on with your website. You will be looking at unique visitors and repeat visitors to tell the effectiveness of your campaign.

Unique visitors refer to the total number of new visitors to your website. This tells you whether your campaign is reaching new people or not.

Repeat visitors are the viewers that come to your website more than once. Repeat visitors show that you have a loyal client base that is interested in your content and want more.

Traffic Source- you would also want to know where your traffic is coming from. Are people typing in your URL, being referred to you from somewhere else, or coming in from your organic listings in Google? This will help you know which of your marketing efforts are working.

Bounce Rate – this is the percentage of people who immediately click out of your site upon visiting. This will tell you whether people like your website or not, and if you need to make a change.

Landing Page Conversion Rates – the percentage of people heeding your call to action. This tells you the percentage of your visitors turn into leads.

2)      Search Engine Optimization (SEO) Metricss

You are optimizing your content to be picked up by search engines, but is it working? You want to track the following SEO metrics to make sure your efforts are bringing you leads.

Keyword Performance Ranking – this shows you how your website ranks on search engines when searched with certain keywords.  This will help you determine keywords working for you and focus on them to reach your targeted audience.

Organic Traffic Sources- the percentage of people who find your website through organic search engine listings. Lower traffic from organic listings means you need to revamp your content strategy.

Inbound Links – links from other websites to your sites. This shows you how successful your link building strategy is.

Organic Conversion Rate- the amount of people who found your website through organic search, and completed a desirable action on your website.

3)      Paid Per Click (PPC) Metrics

PPC is an advertising model where an advertiser pays you every time their ad in your website is clicked. When using PPC analytics, you want to track the following metrics.

Click-through-rates- the percentage of people who not only visit your website, but access a link to an advertisement. This will help you fine tune your sponsored advertisements for maximum effectiveness.

Conversion rate-the number of people clicking your ads versus the number of people completing a call to action.

Cost per acquisition- your paid search advertising expenditure in return for conversion. This helps you plan your budget and determine your return on investment(ROI).

These are some of the most important metrics you should track to improve the effectiveness of your campaigns to generate lead, improve conversion rates, and make big returns.

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