MOBE Training: How to Create Get Your Emails Noticed

The inbox of an average consumer is full of advertisements, marketing messages with very compelling subject lines, and tons of attention seeking emails.Most users quickly just browse through their emails, scanning for a familiar sender and interesting topics to open, condemning the rest to being marked as Junk, reported as Spam, or usually totally ignored.

It is important that you create well crafted, valuable content that catches the user’s attention and compels them to read it. This MOBE training guide will show you three great ways that will get your emails noticed.

      1)      Make Them Personalized, Not Familiar

The general belief is that addressing people by their name creates a sense of familiarity and might get them to open your email. That can actually be more harmful than not using the customer’s name. People are now highly concerned about cyber security and identity theft, so emails with their name may make them nervous.

Product personalization, which means directing customers to products or services based on their previous purchasing patterns, tends to get positive results from consumers. It is better to avoid over the top formalities and simply address the needs of the customer.

      2)      Maximize Your Email Subject Line

The subject of your email plays a great part in the email getting opened. Create a specific, direct subject that tells the customer what to expect in the email, while raising their curiosity enough for them to want to open it.

      3)      Optimize Your Email for Mobile

More than half of emails are opened on a mobile device so a large number of your customers will see your emails on their phones and other mobile devices. Design your email with the mobile user in mind. Use one column templates for ease of mobile use. Increase the font for easy readability and keep all important links in center so that it is easy for users to tap and access them.

Conclusion

Apply these tips to your prospective emails to boost your open rates, responses, and, eventually, closed sales. Keep in mind that your prospects are already receiving large amounts of emails every day. As you create your emails to stand out in their inbox, remember to avoid cluttering them with several emails a day, lest they mark your emails as spam and all of your efforts are in vain.

See also - How to start Investing In Real Estate?

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